Effective Date: 17/09/2025

1. Scope

1.1. This Privacy Policy explains how we collect, use, share, store, and protect personal data when you use Belle AI’s Services.

1.2. This Policy applies to our app, website, and customer support channels.

2. Categories of Personal Data We Collect

2.1. Identifiers & Profile: name, email, date of birth, gender, height/weight (if provided).

2.2. Images & Content: face/body/outfit/uniform photos and related annotations.

2.3. Usage Data: analysis history, style preferences, in-app actions, feature usage.

2.4. Device/Technical: device type, OS, language, app version, IP (truncated/hashed where feasible), crash/diagnostics.

2.5. Transaction Data: subscription status, tier, renewal dates (no full payment card data stored by Belle AI).

2.6. Support Data: communications with customer support.

3. Sources of Data

3.1. Directly from you (account setup, uploads).

3.2. Automatically via app/SDK telemetry and cookies or similar technologies on our site.

3.3. Service providers (e.g., App Store subscription status).

4. Purposes of Processing

4.1. Provide Services (analysis, try-on, recommendations).

4.2. Personalize Experience (style, fit, content).

4.3. Security & Integrity (fraud prevention, abuse detection).

4.4. Analytics & Improvement (performance, feature development).